About Me
I’m not your average business coach
I want to bring something different to the table: honest, sleeves-rolled-up support that actually moves your business forward. All too often this doesn’t happen.
After earning my MBA from Lancaster University, I joined Mazda Motor Europe GmbH, and in that time, I got a full-circle business education, covering marketing, sales, logistics, finance and customer service, working with European National sales companies, leading the brand team for icons like the Mazda MX-5 and Mazda RX-8, and building a European-wide product launch and training process from the ground up.
What did all that teach me?
That every successful business regardless of size or sector, relies on four core pillars: strategy, people, clarity, and action. If even one is shaky, everything else wobbles.
That’s why my approach is simple but powerful:
♦ Clear communication
♦ Practical strategy
♦ Honest conversations (no pointless sugar-coating)
♦ Actionable support (no fluff)
If you’re looking for someone to nod politely while you keep doing what’s not working, I’m probably not the right fit.
And if you want someone to police you and tell you off, that’s not me either.
But if you’re ready to be challenged, open to guidance, and want someone to stand work alongside you with proven tools and unwavering support, I’m here.
Because running a business shouldn’t feel like you’re doing it all alone.
Whether you’re scaling up, starting fresh, or trying to get unstuck, I’ll help you find clarity, make smart decisions, and move forward with confidence.
Firm but fair. Practical, honest, and outcome focused. I’ll challenge you and I’ll back you all the way.
Contact me today to discover where we can take your business.
Credentials
- Qualified to Level 7 CMI Coaching and Mentoring Programme
- Foundation in Coaching Practice
- Graduate member of The Institute if Export & International Trade
- Advanced Certificate in Overseas Trade
- Diploma in Export Management
- IoE Customs Procedures & Documentation Qualified
What does a business coach know about International Trade?
When I started out, fresh from uni, I started working in the Export department of a local company, solely because I could speak to the clients.
I loved it, I got the bug and I learnt.
For me, international trade is a natural way to develop and grow your business – if you do it right! There is always a catch, right?
Think how many different countries (markets) there are out there. Why would you stick with just one? The UK.
It is true, international trade can be tricky and it is definitely scary when it is unfamiliar, or you don’t know what to do. Because you can’t know what you don’t know and that is exactly what I am there for.
As well as many years of practical experience, I am a graduate member of the Institute of Export and International Trade, so I can help you navigate those international waters, much more easily than on your own.
Imagine talking to someone who listens to you, what you are finding difficult and what you are absolutely smashing, who uses their own expertise and experience to guide you, but in a way that works for, where you set the priorities and where you make the decisions you need.
What difference would that make to you?
Several family members ran their own businesses, when I was growing up. I have seen first hand how tough it is; when there is a lack of support or knowledge. Just having someone to talk to about their worries or just bounce ideas off would have made a huge difference.
I didn’t always know I’d become a business coach. Everything I’ve done has led me right here, ready to help you build something real, sustainable, and successful. I want to be the coach that makes that difference.