… to cars and Mazda
After completing an MBA at Lancaster Unviersity, Sam was hired by Mazda Motor Europe GmbH, managing 5 European subsidiaries, followed by a move to marketing, looking after the brand icons, Mazda MX-5 and RX-8. as then managing the European launch process, and European product training.
All in all the whole Mazda experience, combined with export brought together all aspects of the business: production, marketing, sales, finance, customer services, technical, sales planning and PR.
Now Sam uses this experience to help other businesses.